No signs of the Mr. West on this new music video for the Coldest Winter of “808s & Heartbreak”. The video was directed by the highly acclaimed Nabil Elderkin and it’s a visually satisfying feature that displays the emotion Kanye exudes on the track.
"It’s pretty minimalistic. It’s slow and very visual. I just wanted to catch the vibe of the song and not get too literal. Because the lyrics are very close to Kanye and go much deeper than the video goes, obviously hearing the song you know it’s very emotional." -Elderkin