Nike Hyperize Video

This video is quite the funny I must say. Using the fame of the LeBron commercials, NIKE takes a stab at a rap song featuring Kevin Durant, Rashard Lewis with a Gumby cut (lmao), and a little bit of Mo Williams, with a Jerry Curl. The video is to promote Nike’s new shoe that will be worn by many most of its athletes including the three actually in the commercial. The target audience will definitely take notice to this advertisement, it is set in an environment that blends the ideas of "Boyz N the Hood" and "Do the Right Thang." I cant front though, this video is pretty hard lol.